edX Enterprise Brand Guidelines
edX Enterprise offers corporate learning solutions for business, impact, campus, and government clients. This platform brand is used to connect with organizations that purchase edX products and services on behalf of a group of learners. The purpose of this project was to develop a unique brand identity for the edX Enterprise audience.
While we maintained the same foundational colors for the enterprise palette, we updated the secondary palette, creating new tone to differentiate this sub-brand from its B2C counterpart. For typography we maintained the majority of typestyles, eliminating the slanted text to feel more premium.
To adapt the photography for our B2B audience, we prioritized conveying various corporate environments. We considered details such as office attire, workspaces, and events to capture authentic, fuller experiences.
The addition of the Enterprise sub-brand made it crucial to keep the mnemonic elements similar to tether both brands to each other. We kept the 12 degree angle and skew, but we altered the specifics of these design elements. We allowed for various line weights and interpretations of the line to create designs that felt sleek and minimalistic. Having these legacy elements, allowed us to still feel familiar, and adapting them helped create a cohesion that felt intentional.
