Domo Illustrations

PURPOSE

To develop the client’s visual direction for content marketing illustrations and build and illustration collection that coincided with their content.

RATIONAL

Created in collaboration with the client and art director, these illustrations expanded upon the established brand guidelines by reinterpreting their identity. Concepts like approachability, a pillar important to the brand’s personality, were interpreted in shape language. Thin, clean lines helped to communicate approachability and transparency towards complex topics.  While choices like abstract data imagery and saturated gradients conjured movement through space, symbolizing Domo’s commitment to exploring new ideas. Finally, unique illustrative perspectives leaned into the adventurous and curious nature of the brand.