Domo Illustrations

Created in collaboration with the client and art director to support a series of articles, these illustrations expand upon the established brand guidelines by reinterpreting their identity. Concepts like approachability, a pillar important to the brand’s personality, were interpreted in shape language. Thin, clean lines helped to communicate approachability and transparency towards complex topics.  Additionally, choices like abstract data imagery and saturated gradients conjured movement through space, symbolizing Domo’s commitment to exploring new ideas. These illustrations speak to topics such as data, AI, and business insights.