ROOTLAB

Function meets elegance in Rootlab Haircare, a natural haircare product line. The focus on scientifically-proven ingredients and experimentation is expressed in the mono-serif typography and minimalistic design. Contrastingly, the diversity of hair kinks and coils that this product line serves is conveyed in the motley mix of polka-dots and bold marker strokes. Paired with taupey pinks and browns, Rootlab conveys feminine-chic.